Life’s better with more Vitality.

Vitality Pink.

Life's better with more Vitality.

When your clients hold eligible Health and Life insurance plans, they become Vitality Pink members and can enjoy an exclusive new set of benefits and boosted rewards.

Vitality Pink is available to members who hold both a VitalityLife Plus plan and a VitalityHealth Personal, Business or qualifying Corporate Healthcare plan. Vitality Pink boosts two of our newly introduced benefits – the Vitality American Express® Credit Card and Waitrose Healthy Food Benefit.

In addition, included in your clients cover is a new Cancer Benefit Booster – a unique protection benefit that provides your clients with an additional income of £570, plus the value of their Vitality insurance premiums each month that they are undergoing cancer treatment.

Boosting your clients' benefits

Cancer Benefit Booster

Introducing a unique protection benefit with Vitality Pink - our Cancer Benefit Booster.

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Boosted cashback

Vitality American Express® Credit Card

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Boosted discount

Your clients can get boosted discount on healthy food at Waitrose.

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Life's better with more Vitality

Cancer Benefit Booster.

We incentivise and encourage your clients to lead a healthy lifestyle, as well as providing comprehensive cover when they need it most.

Cancer Benefit Booster is a market-first protection benefit for members who are undergoing treatment for cancer. Vitality Pink members with Serious Illness Cover will receive an income to help with any extra expenses incurred during their treatment for cancer. Members will receive a payment of £570 plus the value of their Vitality insurance premiums each month that they are undergoing treatment.

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Boosted Cashback

A Vitality American Express® Credit Card.

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Boosted Discount

Waitrose & Partners.

Physical activity and nutrition are two of the most significant lifestyle behaviours affecting people’s health. To enable healthier eating, while incentivising members to live an active lifestyle, we are introducing a new Healthy Food benefit, in partnership with Waitrose & Partners.

Vitality Pink members will be able to access cashback of up to 40% on their healthy food spend at Waitrose & Partners, based on their monthly physical activity points.

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Where to next?

Health Insurance Homepage

Health insurance that rewards your clients.

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Rewards Overview

We’re the health insurer that gives your clients’ something back when they get active, meaning they can benefit without having to claim.

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Cancer Benefit Booster

A monthly contribution to your clients living costs if they ever undergo cancer treatment - included when your clients have eligible Health and Life plans.

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Life Insurance Homepage

Positively different life insurance covering Personal, Business and Mortgage protection.

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