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The future of health insurance. Now.

We're transforming health insurance with a member-driven approach.

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Why VitalityHealth?

At Vitality, we take a holistic approach to health insurance – from prevention, early diagnosis and access to advice and care, to comprehensive cover and recovery. We also encourage your clients to lead healthier lives and reward them for doing so.

Our health insurance is 5-star Defaqto-rated and offers market-leading Cover Options, a Full Cover Promise and our Vitality GP app. It also includes Advanced Cancer Cover and a comprehensive Mental Health offering.

All our health plans include access to the Vitality Programme. As your clients engage with the Programme, they'll build healthy life habits and can get rewards and discounts through our partners. This means your clients don’t even need to claim to benefit from their plan.

Award-winning cover, combined with healthier living through the Vitality Programme – this is the real power of Vitality.

Explore our health insurance and workplace wellbeing options.

  • Personal Healthcare

    Our 5-star Defaqto rated comprehensive cover for your individual clients.

  • Business Healthcare

    Discover our highly flexible range of small business health insurance options for your clients.

  • Corporate Healthcare

    Learn about our complete and flexible wellness packages for your corporate clients.

  • Vitality at Work

    Help your clients address some of the leading causes of workplace absence and provide their employees with some of the benefits of the Vitality Programme.

Your clients can enjoy up to two months' premiums as cashback when they take out an eligible health or life plan.

Plus, pay from £37 upfront for Apple Watch Series 6 and get six months' Apple Fitness+1. Terms and conditions apply.
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New to health or looking to expand your business?

Whether you are new to advising on private health insurance or looking to grow your existing healthcare business, we have all the tools and experience to help you.

With our award-winning product and your existing client bank we can help you better target potential clients and use Vitality’s tools to maximise your selling potential.
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Monday - Thursday 8.30am - 6pm
Friday 8.30am - 5pm

1. Your clients will need to agree to a 36 month, 0% APR consumer credit agreement with etika. Apple Watch terms and conditions apply.