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Personal Protection

Serious Illness Cover

We cover all conditions in the market1

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Read our latest claims and benefits report.

Our latest claims and benefits report shows how we help our members live longer, delay the onset of disease, and reduce the risk of complications or death from COVID-19.

Why Serious Illness Cover?

Unlike typical critical illness plans, our award-winning Serious Illness Cover pays out based on the impact that the condition has on your client’s lifestyle, as we recognise early stage illnesses can still cause stress and lead to time off work.

If your client needs to claim for a condition that does not use up their full cover amount, they will still have cover available. So if their condition worsens, or they suffer with a different condition, they'll be able to claim again and again, until they've used up the full amount. Providing the reassurance of knowing that, if your client needs to take a health-related break, they’ll be able to continue supporting their lifestyle and family throughout.

 

Key reasons to recommend Serious Illness Cover.

We take a unique approach to insurance, by being the only provider to integrate wellness and insurance with our Vitality Programme. 

  • Your clients are more likely to receive a payout

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    We cover all heart attacks, all strokes and more cancers than any other insurer2.

  • Claim more than once on the same plan

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    Serious Illness Cover is more likely to payout than any other critical illness plan in the market3

  • Cover that can continue into later life

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    1 in 6 people over the age of 80 have dementia4.

Serious Illness Cover Toolkit.

In this toolkit, you can easily access everything you’ll need to talk to your clients about Serious Illness Cover. We’ve highlighted the most popular resources in yellow, and you can find a list of the others below. You'll find other toolkits throughout our website.

Serious Illness Cover overview
The Power of the Plan Account Sales Aid
Serious Illness Cover Booster Sales Aid
Later Life Options overview
Serious Illness Cover Comparison Tool
Serious Illness Cover Video
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Child Serious Illness Cover.

Our optional benefit can be added to any Life, Income Protection or Serious Illness Cover plan and provides a valuable benefit if your client’s child were to suffer a serious illness or accident - a thought no family wants to imagine.
Find out more

Are your clients looking to protect their mortgage?

Our Mortgage Serious Illness Cover offers comprehensive protection including cover for 153 conditions, 81 of which are covered 100%.

Providing your clients with the support to pay off some – or all – of their mortgage earlier, if they were to suffer a serious illness.
Find out more

Casper's Serious Illness Cover Claim.

We know that life isn’t predictable. That’s why it’s important to protect what’s most important to your clients – their family.

Emma and Nick’s world was turned upside down when their five-month-old son Casper was diagnosed with a rare form of cancer - luckily they had VitalityLife insurance with Child Serious Illness Cover.
Watch Casper's story

Find out more about our Later Life Options.

Our unique Later Life Options, available on our Serious Illness Cover, can help support your client’s independence in later life against the impact of dementia, Alzheimer’s, Parkinson’s, stroke and frailty. 

Choose from two levels of cover - Dementia and FrailCare Cover and Dementia and FrailCare Cover Plus.
Find out more

Care Made Easy With Supercarers

Finding information about care support can be overwhelming and the costs associated unobtainable. That’s why we’ve teamed up with SuperCarers, to give your clients and their family access to care advice and discounted care services.  

Share our Serious Illness Cover video with your clients

To help you talk to your clients about the need for Serious Illness Cover, we have created a short and simple explainer video to start the conversation.

How Serious Illness Cover works.

To cater for different needs and budgets, we have two levels of cover for your client to choose from. 
  • Serious Illness Cover - includes 153 conditions, covered from Severity A (100% payout) to Severity E (15% payout).
  • Serious Illness Cover Plus - includes 182 conditions, covered from Severity A (100% payout) to Severity G (5% payout). It also includes our unique Cancer Relapse Benefit as standard. 

How Serious Illness Cover works.

Our Serious Illness Cover pays out based on the impact that the condition has on your client’s lifestyle. This means your client could receive a payout at an earlier stage of their illness, even if it’s not life threatening.

When your client claims, they get a percentage of their cover amount, depending on the severity of their condition. If their condition is of a lower severity, we pay out a part of their cover amount and keep covering them up to the remaining cover amount.  Should their condition get worse, or they suffer with another condition, they can claim again. They can keep doing this until they’ve used up their whole cover amount.

When arranging your clients Serious Illness Cover, discuss our unique Later Life Options with them. These are chosen upfront and begin when your clients Serious Illness Cover ends, to help protect them in later life against the potential financial impact of dementia, Alzheimer’s, Parkinson’s, stroke and frailty.
Graph of Serious Illness Cover payouts

Serious Illness Cover in action

We pay out for less severe conditions as well as the more critical ones. If your client lost sight in both eyes, we’d pay out, just like a typical insurer, but we understand that it’s not just the most severe form of a condition that affects people’s lives, so we also pay out a percentage of the cover amount for things that aren’t as severe. So if your client lost their sight in one eye, they would still get a payment with us of 15% of their cover amount, and they’d still be covered with the remainder of their cover.
 
Watch Phil's Serious Illness Cover claims story to see how our award-winning cover really does make a difference to our member’s lives.
Family Benefit
Covers your clients against some of the most significant conditions that could affect their child at birth as well as covering either them or their spouse against any complications associated with pregnancy.

Cancer Relapse Benefit
This unique benefit lets your clients claim for a cancer recurrence at the same or lower severity, following a year in remission. Payouts for subsequent cancer under Cancer Relapse Benefit are limited to those at Severity levels A to C and the Severity level D cancer which is the ABI definition.

It also boosts the payout for subsequent cancers by 50% on top of your level of cover.

Cancer Relapse Benefit is included as standard on all Serious Illness Cover Plus plans only.

 

Your clients have the ability to include our additional cover and options with their Serious Illness Cover.

Later Life Options:

Unique to Serious Illness Cover, Later Life Options provide two levels of protection, designed to support your client’s independence in later life with cover for dementia, Alzheimer’s, Parkinson’s, stroke and frailty.

Both of our Later Life Options begin once your clients Serious Illness Cover ends and pay out based on the severity of their condition.

Dementia and FrailCare Cover – cover is calculated at the start of your clients plan as 50% of their Serious Illness Cover and a maximum amount available of £100,000. This is available for no extra upfront cost.

Dementia and FrailCare Cover Plus - cover is calculated at the start of their plan as 100% of their Serious Illness Cover and a maximum amount available of £200,000. This is available at an extra cost.

Funeral cover - included at no additional cost on both of our Later Life Options when Term Life Cover is selected.

Download our Later Life Options guide.

Child Serious Illness Cover:

Available on our Personal Protection Plan. It pays your clients a cash lump sum if their child were to suffer a serious illness. You can select up to £100,000 of extra cover towards the expense of a child needing medical care, taking time off work, travel costs and childcare for siblings.

Protected Cover:

Following a Serious Illness Cover claim, Protected Cover increases your clients cover back to the original amount. They can select whether they want to top up their Life Cover or both their Life and Serious Illness Cover amounts. In total, they can claim up to three times their chosen level of Serious Illness Cover.

Serious Illness Cover Booster: 

Serious Illness Cover Booster enables your client to benefit from 100% payouts for all of the key conditions that would typically by covered in full by a critical illness plan, plus payouts of up to 200% for other long-term debilitating illnesses alongside an additional 10% payout for every named child on the plan.

Download our Serious Illness Cover Booster sales aid.

Vitality Programme

 Everyone gets access to the Vitality Programme, which encourages your clients to take steps towards a healthier future - and rewards them with benefits. It means they can get something back for their premiums, without having to claim. Help your clients:

  • Understand their health
  • Improve their health
  • Get rewarded for engaging in healthy habits

Learn more about the Vitality programme.

 

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The Serious Illness Cover information on this website is about the latest version of VitalityLife Serious Illness Cover. If your clients already have a Personal Protection Plan, they can refer to their Plan Provisions for more information. If your clients would be interested in updating their Serious Illness Cover to the latest version available, please contact your VitalityLife Business Consultant or contact us for more information on how to do so. Additional underwriting and costs may be incurred.

1 Independently verified by Defaqto, November 2019
Defaqto verified competitor comparison, September 2020
3 Independently verified by Defaqto, Nov 2019
4 Alzheimer’s society, 2020.