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Positively different

Exclusive Associates 

Together we can grow stronger

What is an Exclusive Associate?

We're committed to operating a single-tie distribution channel 'Exclusive Associates'. Our Exclusive Associates exclusively sell VitalityLife and VitalityHealth protection products. In turn, we commit to working with them to create highly rewarding partnerships.

Why become an Exclusive Associate?

We never underestimate the decision and the commitment that comes with choosing to tie your business to one protection provider. Which is why we aim to provide a positively different proposition that recognises volumes of quality business through an attractive commission structure and tiered access to support and development opportunities.

We’re able to flex our offering in order to meet the ongoing demands of the market, as well as the changing needs of our customers and partners by working together to identify and drive initiatives that deliver success.

Key benefits to becoming an Exclusive Associate

  • Higher rewards for your time

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    We operate a shared-value, tired commission model with an attractive upfront rate and additional boosters to reward quality and volume. Quite simply, the more profitable business you write, the more we pass through to you in the form of revenue.

  • Access to expert knowledge 

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    Our team of 22 franchises employ over 140 business consultants across the UK- the largest in the market. As an Exclusive Associate you'll benefit from your own local contact, who will help advise you on how best to grow your revenue. You'll also have access to specialist teams from  Vitality who offer personalised support specific to your business needs.

  • Brand association - The 'Halo Effect'

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    Partner with a brand who is trusted by over one million customers. Benefit from the halo effect of UK-wide marketing campaigns with the use of the 'In Association with Vitality' logo. We not only provide you with a suite of dual-branded materials, you'll also benefit from dedicated marketing and marketing compliance support. 

  • Engage and retain your clients

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    We give your clients something back when they get active and track their activity. Meaning they benefit from their insurance without having to make a claim. Through our tiered rewards program we encourage retention through member engagement.

Get started as an Exclusive Associate

Our Exclusive Associate onboarding journey has been designed to make moving your business to single-tie as easy as possible.

Find out more Exclusive Associates, contact

Jamie Page, Head of Strategic Partnerships

Contact Jamie

Making it easier to do business with us

  • Online Marketing Tools

    We have a range of online tools to increase engagement and support your sales process. 

  • Literature Libraries

    Our literature libraries contain a range of assets for you to download or email to your clients.

  • Life Insurance Overview

    Take a look at our range of personal protection options.

Frequently asked questions

Can my firm join Vitality as an Exclusive Associate?

As long as your firm is directly authorised or Appointed Representatives of one of the networks that we hold relationships with. In addition, your business would also need to have a proven track record of writing at least £100,000 APE of life insurance business per year.

Do I get access to the In Association with Vitality logo?

Yes, you will have access to the ‘In Association with Vitality’ logo. Vitality have produced a comprehensive set of brand guidelines that help show how you can present your brand alongside ours to best effect. There are also guidelines around grass-route sponsorship.

How do I promote Vitality alongside my own brand?

As an Exclusive Associate you will have access to dedicated marketing and marketing compliance support. We have created a range of materials including email templates, social media posts, dual-branded tool hosted on a hub developed solely for Exclusive Associates to promote their brand ‘In Association with Vitality’.

How long is the Exclusive Associate agreement?

Our standard agreement lasts for 5 years. This can vary for Appointed Representatives under a network.

What happens once you join Vitality as an Exclusive Associate?

The Exclusive Associate team and your dedicated Vitality Business Consultant will help support the growth of your business with our tiered proposition. 

To give you peace of mind, we have put in place a risk-based governance framework to ensure that our partnership is delivering good outcomes for you and your customers. This governance framework is not designed to replace your existing compliance procedures, therefore a robust compliance structure should be in place before joining as an Exclusive Associate.

I'm interested in the single-tie proposition. When could my business become an Exclusive Associate?

We offer a smooth transition to becoming single-tied. The Exclusive Associate team will support your business throughout the on-boarding process.

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Exclusive Associates Team

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